Build Strength

It’s about time we expose the myth that only body builders require strength training. The first images that come to mind are thick necks and bulging biceps, but guess what? Strength training is beneficial for everyone, regardless of age or gender.

Not convinced? According to the experts, muscle strengthening has the following benefits:

So really, strength training should be a regular part of every person’s routine if you’re serious about living a healthy and active lifestyle. In addition, strength training helps maintain weight loss so everyone’s a winner. Best of all, you will look and feel better which is a wonderful side benefit, thanks to elevated levels of our magic-working endorphins.

Don’t be fooled into thinking that there’s only way to build strength. Sure, lifting weights is by far the most popular option but there are choices galore. Why not check out our vast range of top-of-the-range fitness equipment so you can start building muscle today and feel amazing as a result?



Armortech V2 Black Bumpers 5kg - 25kg
On Sale RRP $32.50
Flex Home Fitness Package

Flex Home Fitness Package

$609.00

39% OFF RRP $999.00
Standard Bar Spring Collars - Pair
33% OFF RRP $14.95
 BodyWorx Deluxe FID Bench C330UB

BodyWorx Deluxe FID Bench C330UB

Now $319.00

On Sale 29% OFF RRP $449.00
Armortech 4ft Olympic Ez Curl Bar
22% OFF RRP $89.50
Armortech 4ft Standard Ez Curl Bar
20% OFF RRP $49.95
Armortech 6ft Olympic Bar, Brass Bearing 500lbs
20% OFF RRP $149.00
Armortech 6ft Standard Bar

Armortech 6ft Standard Bar

$39.95

33% OFF RRP $59.95
Armortech 7ft Olympic Bar, Brass Bearing 700lbs
38% OFF RRP $239.00
ArmorTech 7ft Standard Bar

ArmorTech 7ft Standard Bar

$59.95

25% OFF RRP $79.95
Armortech Aluminium Collars
38% OFF RRP $79.95
Armortech Commercial Half Rack and Smith Machine
39% OFF RRP $3,295.00
Armortech Custom Commercial Power Cage SM1
20% OFF RRP $1,499.00
ArmorTech Half Rack HR33

ArmorTech Half Rack HR33

Now $399.00

On Sale 43% OFF RRP $699.00
Armortech Half Rack HR33 with Lat Attachment
On Sale 39% OFF RRP $1,299.00
Armortech HD Squat Stand V2

Armortech HD Squat Stand V2

Now $599.00

On Sale 46% OFF RRP $1,099.00
Armortech Hex Trap Bar

Armortech Hex Trap Bar

$299.00

21% OFF RRP $379.95
ArmorTech Inversion Table

ArmorTech Inversion Table

$249.00

29% OFF RRP $349.00
Armortech Leg Press / Hack Squat Machine
On Sale 44% OFF RRP $1,795.00
Armortech Olympic Dumbbells Pair
44% OFF RRP $179.95
ArmorTech Power Cage Only PC5

ArmorTech Power Cage Only PC5

Now $599.00

On Sale 40% OFF RRP $999.00