Privacy Policy


This Privacy Policy applies to all personal information collected by Ruby Distributors Pty Ltd ACN 163 627 174 trading as Flex Fitness Equipment ABN 24 163 627 174 (Flex Fitness Equipment) via the site (Site) and the services located at or on the Site  (Services).

How to contact us about privacy

Your privacy is very important to us. If you have any questions regarding our information practices and other privacy aspects of the Site and Services. You can contact us at: or

Collection and Purpose

We collect and process your personal information disclosed to us during the registration process. We may also collect personal information from you in the course of your use of our Site including, but not limited to:

  1. Registration Page;
  2. Contact Us Page;
  3. Account; and
  4. Publicly available information.

We collect the following types of personal information:

  1. Name;
  2. Job Title;
  3. Contact Information, including but not exclusive to your email address;
  4. Demographic Information, including but not exclusive to your postcode, preferences, and interests; and
  5. any other information relevant to customer surveys or offers.

How the Company uses Personal Information

The purpose for which we collect personal information is to provide you with the best service experience possible on the Site and Services and for our internal business purposes that form part of normal business practices. Some provision of personal information is optional. However, if you do not provide us with certain types of personal information, you may be unable to enjoy the full functionality of the Site and Services.

We may also use the personal information collected to: 

  1. inform you of other products, services or offerings available us, including any marketing material;
  2. customise the content you see;
  3. conduct surveys or research about your opinion of current services and products or of potential new services and products that may be offered; 
  4. contact you regarding a product offered by an external business partner which may be of interest to you; and
  5. provide to likely or actual buyers of the whole or part of our business or for internal restructuring purposes. 


We may disclose personal information only to our service providers who assist us in operating the Site and Services. We will only disclose personal information to an unrelated third party with your consent.

Apart from such circumstances, we may disclose personal information in special situations where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring or interfering (intentionally or unintentionally) with our rights or property, users or anyone else who could be harmed by such activities.

We may also disclose personal information as required by law.

In the event that we sell or buy businesses or their assets, or engage in transfers, acquisitions, mergers, restructurings, changes of control and other similar transactions, customer information is generally one of the transferable business assets. Thus, your personal information may be subject to such a transfer. In the unlikely event of insolvency, personal information may be transferred to a trustee or debtor in possession and then to a subsequent purchaser.

If you voluntarily provide information in publicly accessible areas of the Site and Services, the information can be viewed and therefore used by others. We advise users not to disclose contact information that they do not wish to have publicly available. We are not responsible for personal information you choose to submit publicly.

Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive information will be used by us only:

  • For the primary purpose for which it was obtained
  • For a secondary purpose that is directly related to the primary purpose
  • With your consent; or where required or authorised by law.

Access and Correction/Deletion

You may access the personal information we hold about you and to update and/or correct it, subject to certain exceptions. You may also request that we delete any personal information held about you. Unless we are required by law to delete the personal information, we may refuse your request if we reasonably believe we still require the personal information. 

If you would like to obtain such access or request a correction to or deletion of your personal information, please contact us on the details set out above.

In order to protect your personal information we may require identification from you before releasing the requested information.

We may charge a fee for retrieving and providing your personal information. If a fee is to be charged you will be advised of the fee prior to the personal information being provided.

Please note that the access and correction requirements under this Privacy Policy operates alongside and do not replace other informal or legal procedures by which an individual can be provided access to, or correction of, their personal information, including the requirements under the Freedom of Information Act 1982 (Cth).


Australian Privacy Principle 1 of the Privacy Act 188 (Cth) allows you to make a complaint about any alleged breaches of privacy. In order to lodge a complaint with us, please contact using the details above with the following information:

  1. Your name and address;
  2. Details of the alleged breach of privacy; and
  3. URL link to the alleged breach of privacy (if applicable).

Please allow us 30 days to investigate your complaint, after which we will contact you immediately to resolve the issue.

If you believe we have not satisfactorily handled your complaint or request, you have a right to make a complaint to the Office of the Australian Information Commissioner (“OAIC”). For details on how to make a complaint please visit the website of the OAIC at

Retention of Information

We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of or de-identify information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate back-up records.


You must do what you reasonably can to ensure the security of your personal information. It is your obligation that you protect yourself against unauthorised access to your password and to your computer. Please log out of the Site and Services when you have finished using a shared computer. Be wary of including sensitive information in your emails to us as they are not necessarily secure against interception. We will not ask for passwords in an email and you should assume that if you get such a request, it must be fraudulent.

We have processes in place to ensure the security of your personal information. We have physical, electronic, and managerial procedures to help safeguard and prevent unauthorised access, maintain data security, and correctly use your information. We do not store your credit card information and instead submit credit card information directly to our bank for immediate processing.

However, neither people nor security systems are infallible, including encryption systems. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.


To improve your experience on our Site and Services, we may use “cookies”. Cookies are an industry standard and most major websites use them. A cookie is a small text file that our Site may place on your computer as a tool to remember your preferences. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our Site and Services.

Our Site may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other websites. When you go to other websites from here, we advise you to be aware and read their privacy policy.

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage. We also use different software to collect and track spending trends and habits.

By using this Site and the Services, you consent to the processing of data about you by Google in the manner described in Google's Privacy Policy. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google. You also consent to our usage of software to collect and track spending trends and habits.

Transfer out of Australia

The website is currently hosted in Australia. However, we may choose to set up more servers in countries other than Australia in the future and we may transfer all data on the Site and Services (including all personal information) to our hosting service providers and data centres who may be located overseas, as selected by us in our sole discretion. You hereby expressly and voluntarily grant your informed consent to such transfers.

Changes to Privacy Policy

We reserve the right to amend this Policy at any time. Changes and clarifications will take effect immediately. If we make a significant change to the Policy, we may issue a notice by email or through notice on the home page of the Site and Services. We encourage you to check the Policy from time to time to check for changes.


You warrant that you are able to give consents under Australian Law or, in the event that you do not have the capacity to give consent, you warrant that your guardian or attorney is able to give any consent required under this Policy on your behalf.

You hereby expressly and voluntarily grant your informed consent to us to deal with your personal information in accordance with the terms and conditions of this Policy. Should you retract your consent, please contact us. If you retract your consent, you acknowledge and agree that failure to provide certain types of personal information may not give you access to the full functionality of the Site and Services.

Last updated on: 03/08/2023