Build Strength

It’s about time we expose the myth that only body builders require strength training. The first images that come to mind are thick necks and bulging biceps, but guess what? Strength training is beneficial for everyone, regardless of age or gender.

Not convinced? According to the experts, muscle strengthening has the following benefits:

  • Regulate blood pressure, blood sugar and cholesterol levels
  • Prevent and control heart disease and type 2 diabetes
  • Help prevent diseases and boost your immune system 
  • Improve posture, mobility and balance
  • Reduce the risk of falls and injury
  • Increase bone density
  • Boost metabolism

So really, strength training should be a regular part of every person’s routine if you’re serious about living a healthy and active lifestyle. In addition, strength training helps maintain weight loss so everyone’s a winner. Best of all, you will look and feel better which is a wonderful side benefit, thanks to elevated levels of our magic-working endorphins.

Don’t be fooled into thinking that there’s only way to build strength. Sure, lifting weights is by far the most popular option but there are choices galore. Why not check out our vast range of top-of-the-range fitness equipment so you can start building muscle today and feel amazing as a result?


Olympic Bar Spring Collars - Pair
67% OFF RRP $14.95
Standard Bar Spring Collars - Pair
33% OFF RRP $14.95
Olympic Quick Lock Collars Pair

Olympic Quick Lock Collars Pair

On Sale $19.95

60% OFF RRP $49.95
Standard Quick Lock Collars Pair
50% OFF RRP $39.95
Armortech 4ft Standard Ez Curl Bar
20% OFF RRP $49.95
Gym Chalk Box

Gym Chalk Box

$39.95

20% OFF RRP $49.95
Armortech Aluminium Collars

Armortech Aluminium Collars

$49.95

38% OFF RRP $79.95
ArmorTech 7ft Standard Bar 300lbs
25% OFF RRP $79.95
Armortech 4ft Olympic Ez Curl Bar
22% OFF RRP $89.50
Olympic Tricep Bar

Olympic Tricep Bar

$79.95

33% OFF RRP $119.95
Armortech Flat Bench FB2003

Armortech Flat Bench FB2003

$99.95

44% OFF RRP $179.95
Pump Set 20kg

Pump Set 20kg

On Sale $99.95

41% OFF RRP $169.00
Armortech 6ft Olympic Bar - Brass Bearing 500lbs
20% OFF RRP $149.00
Atec V2 Fat Axle Bar

Atec V2 Fat Axle Bar

$129.95

28% OFF RRP $179.95
Armortech 7ft Olympic Bar - Brass Bearing 700lbs
38% OFF RRP $239.00
Armortech Standard FID 230F Bench

Armortech Standard FID 230F Bench

On Sale $149

50% OFF RRP $299.00
Atec V2 Adjustable Ab Bench 801A - 801A

Atec V2 Adjustable Ab Bench 801A - 801A

On Sale $149

50% OFF RRP $299.00
Atec V2 Aluminium Training Bar 15lbs OTB72
25% OFF RRP $199.00
FA5 Fly Attachment for PC5

FA5 Fly Attachment for PC5

$149.95

40% OFF RRP $249.00
Armortech Weight Bench 002

Armortech Weight Bench 002

On Sale $159

36% OFF RRP $249.00
Atec V2 Single Squat Rack Stand 402

Atec V2 Single Squat Rack Stand 402

On Sale $169

49% OFF RRP $329.95
Atec V2 Hyper Extension Bench -F1720

Atec V2 Hyper Extension Bench -F1720

On Sale $179

49% OFF RRP $349.95
Bodyworx HD Flat Bench CF120

Bodyworx HD Flat Bench CF120

$179

40% OFF RRP $299.00
Armortech BP002 Bench Press + 35kg Barbell Set
50% OFF RRP $399.00
Armortech HD FID 377 Incline Decline Bench
43% OFF RRP $349.95
Armortech Olympic Swiss Bar

Armortech Olympic Swiss Bar

$199

40% OFF RRP $329.00