Build Strength

It’s about time we expose the myth that only body builders require strength training. The first images that come to mind are thick necks and bulging biceps, but guess what? Strength training is beneficial for everyone, regardless of age or gender.

Not convinced? According to the experts, muscle strengthening has the following benefits:

  • Regulate blood pressure, blood sugar and cholesterol levels
  • Prevent and control heart disease and type 2 diabetes
  • Help prevent diseases and boost your immune system 
  • Improve posture, mobility and balance
  • Reduce the risk of falls and injury
  • Increase bone density
  • Boost metabolism

So really, strength training should be a regular part of every person’s routine if you’re serious about living a healthy and active lifestyle. In addition, strength training helps maintain weight loss so everyone’s a winner. Best of all, you will look and feel better which is a wonderful side benefit, thanks to elevated levels of our magic-working endorphins.

Don’t be fooled into thinking that there’s only way to build strength. Sure, lifting weights is by far the most popular option but there are choices galore. Why not check out our vast range of top-of-the-range fitness equipment so you can start building muscle today and feel amazing as a result?


Olympic Bar Spring Collars - Pair
67% OFF RRP $14.95
Standard Bar Spring Collars - Pair
33% OFF RRP $14.95
Olympic Quick Lock Collars Pair

Olympic Quick Lock Collars Pair

On Sale $19.95

60% OFF RRP $49.95
Standard Quick Lock Collars Pair
50% OFF RRP $39.95
Armortech 4ft Standard Ez Curl Bar
20% OFF RRP $49.95
Armortech 6ft Standard Bar 300lbs
33% OFF RRP $59.95
Gym Chalk Box

Gym Chalk Box

$39.95

20% OFF RRP $49.95
Armortech Aluminium Collars

Armortech Aluminium Collars

$49.95

38% OFF RRP $79.95
ArmorTech 7ft Standard Bar 300lbs
25% OFF RRP $79.95
Armortech 4ft Olympic Ez Curl Bar
22% OFF RRP $89.50
T Row Bar
30% OFF RRP $99.95
Olympic Tricep Bar

Olympic Tricep Bar

$79.95

33% OFF RRP $119.95
Armortech Flat Bench FB2003

Armortech Flat Bench FB2003

$99.95

44% OFF RRP $179.95
Armortech Olympic Dumbbells Pair
44% OFF RRP $179.95
Atec V2 Fat Axle Bar

Atec V2 Fat Axle Bar

$99.95

Pump Set 20kg

Pump Set 20kg

On Sale $99.95

41% OFF RRP $169.00
Armortech 6ft Olympic Bar - Brass Bearing 500lbs
20% OFF RRP $149.00